Monarch Airlines Personalised Offers & Searches

Visitors to the Monarch website now benefit from personalised real-time promotions, flight price grids and pre-set search parameters based on extensive data gathered from the user’s previous flight searches, site and booking activity (both complete and incomplete bookings), Geo-coordinates, and referrer websites.  This data feeds into Sitecore which intelligently delivers the personalised content to the website, the Navitaire booking process and purchase confirmation page, assisting in upselling ancillaries.

Coupled with other incremental improvements throughout the website and booking process sales conversions have increased by 5%, increasing average passenger spend on seat and ancillaries by £1.64 within 6 months of its launch.